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Deal Detail

East African Breweries plc to Asahi Group Holdings, Ltd

BeveragesAlcoholic/Dec 2025
EV / LTM EBITDA
17.0x
EV / LTM Sales
-
Enterprise Value
$4.8B
Primary Source
Company Release

Comparable Transactions

Beverages transactions announced in the five years to December 2025. 9 with a disclosed multiple.

DateTargetAcquirorEnterprise ValueEV/SalesEV/EBITDAType
Aug 2025JDE Peet's N.V.Keurig Dr Pepper--16.6xStrategic
Feb 2025Alani NuCelsius Holdings$1.8B3.0x20.4xStrategic
Dec 2024Harris Freeman & Co (Tea Business)TreeHouse Foods, Inc.--8.5xStrategic
Jun 2024Britvic plcCarlsberg UK Holdings--13.1xStrategic
Oct 2023DAOU VineyardsTreasury Wine Estates Ltd$900M-12.8xStrategic
Nov 2022Barbanera and FossaltoItalian Wine Brands S.p.A.$45M1.1x8.0xStrategic
Apr 2022Westrock Coffee CompanyRiverview Acquisition Corp--14.5xFinancial
Nov 2021Frank Family VineyardsTreasury Wine Estates Limited$315M5.8x13.2xStrategic
Jun 2021Enoitalia S.p.A.Italian Wine Brands S.p.A.$181M0.8x8.9xStrategic
Mean2.7x12.9x
Median2.0x13.1x

All Observations

Source-specific multiples and notes for this transaction.

CompPrimary?Source TypeSourceSource AdvisorSource YearEV (USD)EV/SalesEV/EBITDAEV/Fwd EBITDANoteCitation
Primarypress releasePress Release-2025$4.8B-17.0x-Diageo announces that it has entered into an agreement to sell its 100% shareholding in Diageo Kenya Limited, which holds 65.00% of the shares in EABL to Asahi, including its shareholding in the Kenyan spirits business, UDVK. Asahi is a Japanese listed global beverage leader offering a diverse portfolio of brands centred on beer, alcohol and non-alcoholic beverages, as well as food. Included in this transaction is Diageo’s 53.68% directly owned shareholding in UDVK, a Kenya based spirits producer and importer. EABL, which owns the other 46.32%, has management control and fully consolidates UDVK.Open